"BD holding" company is a well-known developer in the Kyiv region. One of its most relevant projects is the “Yevropeyka” residential complex, which is a modern system consisting of 4-6 story buildings arranged in blocks.

Objectives:

• The sales of smart apartments in the “Yevropeyka” residential complex.
• Organizing and holding targeted advertising campaigns on Facebook with the goal of attracting prospective buyers.

What did we implement?

1. Market and target audience analysis: We indicated the main interests and needs of the target audience looking for a smart apartment.

2. The creation of an advertising strategy: We developed an attractive advertising campaign which showed the benefits of smart apartments in “Yevropeyka”.

3. Advertising targeting: We focused on the target audience in Kyiv and Kyiv region, especially those who pursue an active interest in property.

4. Feedback and optimization: We monitored the users’ reaction to advertising and corrected our strategy in a timely manner to boost the campaign’s effectiveness, as well as handed potential leads over to the sales department on time.

Results:

• A pronounced increase in the public’s interest in smart apartments of “Evropeyka” residential complex due to targeted advertising.
• Growth in the number of website conversions and questions from potential buyers.
• A positive return on investment into the advertising campaign, as well as growth in the sales of smart apartments.