Client: DEFENDA – a company that specializes in the manufacturing of generic crop protection products.

Brief information about the client: DEFENDA offers high-quality compounds which are optimal and modern means of protecting plants from pests and infections.

Objectives:

• Creation of a website with an integrated catalog of products.
• Development of a complex digital marketing strategy to popularize the brand and boost sales.

What did we implement?

1. Analysis of the market and competitors: We studied the needs of the target audience and the characteristics of the company’s competitors on the market.

2. Website creation: We developed a site, integrated the product catalogue, and optimized the site for SEO.

3. Development of a marketing strategy: We created a plan of promoting the brand in the digital space via SEO, context advertising and social media.

4. Content marketing: We regularly published high-quality and informative content which demonstrated the advantages of DEFENDA products.

5. Monitoring and analytics: We tracked the efficiency of marketing campaigns and streamlined our strategy in accordance with the received data.

Results:

• A successfully launched website with a catalog that enjoys popularity.
• Increase in the brand’s online visibility and the audience’s trust for the company’s products.
• A positive return on investment into digital marketing, growth in sales.

In this way, owing to a complex approach to promotion, DEFENDA not only was able to make its name as a manufacturer of high-quality crop protection products, but also gave a huge boost to its commercial efficiency.