Bioderma is a leading dermocosmetics manufacturer with an impeccable reputation. The company’s products are actively recommended and used by dermatologists all over the world.

Objective: Through targeted advertising on Facebook, set up a lead form to attract cosmetologists to try new Bioderma products.

What did we implement?

1.    Target audience: We indicated the main categories of cosmetologists who would presumably be interested in new Bioderma products.

2. Lead form: We developed a simple but effective lead form enabling the cosmetologists to easily provide their contact data to receive product samples.

3. Targeting: We chose a few targeting strategies: by demographics, geography, interests, as well as creating a lookalike audience.

Results:

• Successful involvement of cosmetologists interested in testing the products.
• Increase in the requests for new Bioderma products from cosmetologists.
• Positive feedback about new products on professional forums and social media.