About the company: ICL is a global chemical giant focusing on three key markets: agriculture, food, and engineering materials. The company dominates the global market, providing roughly a third of the total bromine stock and being the sixth largest producer of potassium in the world. Its products also include specialized fertilizers, phosphates, fire retardants, and water purification agents.

‍

Objectives:

1. Participation in the global campaign of promoting fertilizers in Eastern European countries.

2. Promotion of products and services of the ICL Ukraine representation with a full advertising coverage to boost the recognition of the brand and its products.

‍

Results:

• After 11 months of negotiations, our team received the opportunity to cooperate with a corporation as big as ICL, galvanizing hundreds of employees and contractors from all over the world.
• Despite the conservative nature of the agriculture market, we have succeeded at effectively promoting the ICL brand. Not only did we expand the consumers’ awareness of the company, we also provided PR coverage for a number of events.