ISIDA is one of the leading clinics that combines an in-patient department and three out-patient polyclinic centers. The clinic specializes in the treatment of infertility, as well as in gynecology, mammalogy and pediatrics for children under 18.

Objective: Promotion of ISIDA clinic’s departments in the Google search engine using SEO.

What did we implement?

1. Analysis of the site and competitors: We did a full auditing of ISIDA’s website, pointing out the main issues and opportunities for improvement.

2. Key words: We studied the market and indicated the key words that have the highest relevance for the clinic’s spheres of work.

3. Website optimization: We introduced the necessary changes to the site’s structure, optimized its metadata, images, textual content and internal links.

4. Link building: We put in the effort to create quality outer links to the website to boost its rankings with the search engines.

Results:

• Increase in the visibility of ISIDA clinic’s website in Google’s search results.
• Growth in organic traffic to the clinic’s website.
• Increase in the number of doctor appointments due to SEO promotion.
• More medical services have been provided as a result of a client’s request via the Internet.

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