Client: “Garvis” surgical clinic, founded in 1997 by professor Yakov Bereznytsky.

Objectives:

• Full provision of online marketing support for the clinic.
• Development and launch of context advertising in various directions.
• An advertising campaign on Facebook.
• Active communication on social media.
• Creation of textual and graphic content.

What did we implement?

1.    Analysis: We held market research and studied the clinic’s competitors and target audience.

2. Strategy: We developed an online presence strategy, which included website optimization, context advertising, social media advertising and content marketing.

3. Context advertising: We created advertising campaigns for the various medical services the clinic offers.

4. Facebook advertising: We developed and launched advertising campaigns aimed at the clinic’s target audience.

5. Social media: We worked out a social media management strategy, which included the creation and publication of content, communication with followers, and moderation of reviews.

6. Content: We created graphic and textual content which showcased the specifics and advantages of the clinic.

Results:

• Increase in visits to the clinic’s website.
• Growth in the number of doctor appointments thanks to the advertising campaigns.
• More interaction on social media and growth of the patients’ loyalty due to quality content and timely communication.

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