About the company: SOCAR is the official representative of a state Azerbaijani oil company in Ukraine – the State Oil Company of Azerbaijan Republic. Since 2010, the company’s operations in Ukraine have been represented by SOCAR Energy Ukraine, which is actively developing a network of premium quality gas station complexes.

Objectives:

1. The sales of corporate car fuel cards.

2. Organizing a context advertising campaign.

3. Strategic planning, including the development of a creative strategy for social media.

4. The launch of targeted advertising with the use of a Facebook lead generation form.

Results:

• With the use of a lead form on Facebook, we obtained 234 contacts. Those were the users planning to buy fuel.
• During 14 days of the advertisement campaign, 60,000 liters of fuel was sold to various legal entities all over Ukraine.
• The campaign’s target audience was B2B.